generation ahead

Generation Alpha is defined by kids born between 2010 and 2025 and they are taking the world by storm. Born the same year as the iPad and Instagram's debut, this generation is immersed in technology, and will be the only generation entirely born in the 21st century. 

Between growing up through a global pandemic and being constantly surrounded by so much technology, Alpha's are way AHEAD of their time. More than 2.8 million Gen A's are born globally every week. By 2025, they are projected to be the largest generation in the history of the world.

They are the Generation Ahead - and we better get to know them fast.