Gen Alpha is defined by those born starting 2010, aka the year the iPad debuted. They're growing up at the same time as ChatGPT.
To understand Gen A is to know how their digital life integrates seamlessly into everything they do.
Gen A is on track to be the largest and most diverse generation to date. They also have major spending power, which will reach over 12 trillion USD by 2030.
The time is now to recognize them as target consumers.
Social media is steadily rising as Gen A's #1 shopping discovery platform.
They look up to online creators and are more exposed to them than traditional celebrities, and this influences their consumption.
YouTube is Gen A's top entertainment source, though TikTok does compete with teens. It's replacing TV and other social platforms for them.
Gen A has major sway in household spending and their influence has increased steadily over the years. If you want to capture their parents' wallets, you have to get their attention too.
Gen A is huge on Roblox, Fortnite, and other gaming platforms and its both a hobby and social activity. Brands with successful activations within these platforms see a massive ROI.
Most Gen A slang comes from being chronically online and AI brainrot. Don't get it? Don't worry about it because our team is bilingual.
Often dubbed "mini millennials", their parents naturally have a huge role in shaping Gen A. They are more likely to try gentle parenting and prioritize mental health. They also have pretty aligned brand affinities.
Nearly half of Gen A's have some sort of online side hustle and about 1 in 10 Gen A's monetize social content. Gen Alphas more than previous generations come from dual income households.